DRUG FREE AMERICA 'BINGE'
INTERACTIVE TV SERIES
(SPEC)
We found a way to turn Americans newest addiction (content streaming) into a way to save those with the deadliest addiction (opioid abuse).
Problem: Opioid addiction kills more people than car crashes every year in America. But Americans are quick to dismiss the victims as ‘addicts’, without giving the dire problem the attention it deserves.
Strategy: To save them we have to see them
Solution: Let’s get Americans to care about the victims of opioid addiction, by engaging with them on a platform they’re scarily familiar with.
Client: Drug Free America
Role: Senior Art Director
