Summer Bright lager 'dive into summer'

We relaunched Summer Bright Lager in the Australian market with a simple idea: Taking a sip of Summer Bright is just as refreshing as diving under your first wave at the beach on a hot summer’s day.

Billboards across the country were flooded with stunning underwater photography, shot by local Australian photographers who we uncovered in each coastal state, including Sydney’s Eugene Tan of Aquabumps.

We placed photography in geo-specific locations (for example, ads featuring Bondi Beach were displayed around Bondi), giving the campaign a grassroots appeal - nationwide.

A series of online videos and pre-rolls were shot with a barebones crew at various beaches along the east coast of Australia. And a beachside mural was created to coincide with the campaign launch.

Client: Summer Bright Lager

Role: Senior Art Director