RUOK? 'mate minutes'
(SPEC)
RUOK is a charity that aims to lift the social taboo surrounding suicide. Our challenge was to spread awareness of suicide prevention outside of ‘RUOK day’ which successfully brings the issue to light, but for just one day a year.
Problem: How do we encourage people to have meaningful conversations with the people they care about, in order to save more lives?
Solution: By turning 'minutes' into the currency of conversation and tracking, incentivizing and gamifying time spent in meaningful conversation - which becomes the true reward.
Client: RUOK
Role: Senior Art Director
