HOLIDAY INN 'Big Kids'

OFFER: Kids stay and eat free.

INSIGHT: Dad can be the biggest 'kid' when a family go on holidays.

The creative concept was developed internationally by the Intercontinental Hotels Group. I was tasked with executing the concept in the Australian market.

The final work was viewed on Digital Spectaculars within Westfield Shopping Centres around Australia, and online as animated digital banners and MRECs.