my little pony cutie crew

We had so much fun pushing Hasbro’s traditional toy advertising with these playful, pop-inspired spots. We set out to explore the unexplainable, overwhelming, visceral reactions we have when we see something cute. We scream, we coo, we cry, we want to punch something because it’s just TOO MUCH CUTE! And that’s exactly what will happen when you catch a glimpse of the tiny new Cutie Crew range from My Little Pony.

Client: Hasbro

Role: Senior Art Director