KFC summer Campaign

To celebrate being the major sponsor of Cricket in Australia for over 15 years, KFC needed a Summer campaign to honor everything Summer, Cricket and KFC.

Welcome to the Home Cricket Ground (HCG for short) - a term we coined to encapsulate how most Australians enjoy cricket over the Summer, on the TV at home, with friends, family, and a spread of KFC chicken.

This campaign required TVCs, digital assets, Out of Home, in store and experiential components for KFC’s featured products across the entire Summer, and I’ve included some of my favorites here.

Client: KFC

Role: Senior Art Director