MY LITTLE PONY 'CALL OUT FRIENDSHIP'
(SPEC)
This was a fun project we created for My Little Pony. Their tagline ‘Friendship is Magic’ prompted us to look at the true power of friendship, and how we could use it to make the world just a little bit better.
Problem: There’s a lot of negativity in the world. Too often, we focus on the bad instead of the good. But what would happen if we started to call out the good instead?
Idea: My Little Pony wanted to see if we could drown out negativity by being loud with friendship - literally - by yelling it in our friends faces.
Execution: A digital challenge launched by influencers (like Selena Gomez and her internet famous best friend) and supported online; we hoped to get friendship trending and draw people’s attention to the 'good stuff' for a change.
Client: My Little Pony
Role: Senior Art Director
CALL OUT FRIENDSHIP - SPEC VIDEO
